Case #6-0033 mattel, inc: the lead paint recall1 ron montalto tossed the newspaper onto a growing pile the sept 22, 2007 wall street lead paint prompts mattel to recall 967,000 toys– new york times (aug 2, 2007) the worldwide news coverage had been intense robert eckert, mattel’s ceo, had led the. Mattel and the toy recalls (b) case solution, on 14 august 2007 announced the us consumer product safety commission (cpsc), in cooperation with mattel five different recalls of mattel toys on 4 sept. In 2007, toy company mattel embarked on four major product recalls the recalls were the result of large quantities of lead found in the paint used in a number of their products mattel, like many other companies, uses contractors in china to manufacture products.
Access to case studies expires six months after purchase date publication date: february 21, 2008 on august 14, 2007, the us consumer product safety commission (cpsc) in cooperation with mattel. Bus 250 week 5 final case analysis: mattel toy recall of 2007 the final case analysis paper should focus on real life and real time application of topics covered in this course the uses you have seen and the uses you can envision read and review the articles provided on the mattel toy recall of 2007 (see above) the. Hazardous mattel toy recalls mattel apologized to the chinese government last week for a round of toy recalls that have tarnished the “made in china” label the fact that the apology was made in-person by one of the toy giant’s top executives underscores how important china is to mattel’s bottom line. The 2007 mattel toy recall research about mattel mattel, “the world’s premiere toy company,” began in southern california in a garage workshop that manufactured picture frames.
The mattel recalls followed on the heels of a number of high profile safety problems with chinese imports, including contaminated pet food and toothpaste, defective tires, and lead-painted toys. Mattel inc, usa is the world's biggest toy maker and is ranked 406th in the fortune 500 in 2007 some of the renowned brands like barbie, hot wheels, matchbox and fisher-price are from the house of mattel. Mattel: playing with ethics we are all familiar with the iconic barbie dolls and hot wheels cars of mattel, inc as the world’s largest toy company, mattel has a responsibility to its stakeholders to ensure the safety of its products.
Mattel and the toy recalls (a) case solution, august 14, 2007, the consumer product safety commission united states (cpsc), in cooperation with mattel announced five recalls of mattel toys september 4. Toy recalls: 2007 mattel, inc case study analysis prepared by sarah fleming and lucitania hernandez masters of science in management candidates 2015 report distributed september 29, 2014 prepared for msm 60230 management writing toy recalls: 2007 mattel, inc case study analysis – 2014. After first recall mattel announced second voluntary recall for toys with excessive lead content the recall involved 436,000 toys worldwide after the second recall mattel announced to recall the sarge toy cars, an expansion of earlier recall due to small magnets. In 2007, at the time of the product recalls, mattel was the world’s largest toy maker t mattel ecosystem t recalled toys, 174 million, had been due to loose magnets (defective designs), while a much smaller number, 22 m in each case.
Case mattel’s toy recalls and supply chain management this case talks focuses on the event in the year of 2007 when mattel – the leading global toymaker – voluntarily recalled its toys from worldwide stores mattel’s name is synonymous worldwide for its most famous product – the barbie doll. Mattel's case study answer - download as pdf file (pdf), text file (txt) or read online mattel’s recall problems were caused by three primary issues: the first and most crucial factor leading to recall was designing problems. Mattel case development of major issue mattel was the world’s largest toy manufacturer with revenue over $5 billion it had been doing business in china for 25 years china was mattel’s most important manufacturing country 65% of mattel’s toys were manufactured in china. Percentage of toys that were recalled due to lead paint, the paint generated the greatest publicity the lead paint in the recalled mattel toys was the result of contaminated paint from.
Mattel and the toy recalls (a) case solution, on 14 august 2007 announced the us consumer product safety commission (cpsc), in cooperation with mattel five different recalls of mattel toys on 4 sept. The (a) case details the events leading up to the recall and highlights the difficulties a multinational enterprise faces in managing global operations use with ivey case 9b08m011, mattel and the toy recalls (b. Excerpt from case study : mattel toy recall in 2007, mattel was dealing with a number of challenges surrounding the quality of toys that were manufactured at their plants china this is because lead paint was found in a number of toys which were produced in the country. Mattel takes full responsibility for these recalls and apologizes personally to you, the chinese people, and all of our customers who received the toys, debrowski said, according to media.
Mattel is experiencing product recall due to poor quality and produces products that contain lead-based paint which is hazardous for children's health most of the recalled products are manufactured in a third party facility in china. Mattel apologized immediately and recalled its toys mattel’s statement said that the problem was due to production in china which resulted in damaging the relationship between the company and china. Case study #1 describes how mattel a major toy manufacture began in 1945 as a very small company based out of california and grew into the largest toymaker in the united states by 2007 mattel, inc was started in 1945 by harold matson and elliot handler.
Mattel_casestudy mattel case solution mattel and the toy recalls mattel product recall pet food and toothpaste in light of this, the mattel case provides a unique opportunity to explore quality control, product safety and reporting regulations in the context of a larger, global issue: o'donnell, j ayne, mattel recalls more toys. Essay on mattel inc toy recall case one of the biggest and most controversial business news that hit 2007 was the high-profile recall of chinese-made toys by mattel mattel is one of the largest toy manufacturing companies in the world. Mattel recalls 2007 communication implications for quality control, outsourcing, and consumer relations [abstract] in august 2007, america's largest toy manufacturer announced the first of what would. In the case of their cars toy-line, the company mattel hired to produce the toys hired a third company to paint them this third company was supplied with the appropriate and safety tested paint, but still used lead paint instead.